BUSINESS_ American retail giant TK Maxx set to launch in Australia

NEWS.COM.AU

business - retail

American retail giant TK Maxx set to launch in Australia

March 2, 20178:47am



American department store chain TK Maxx is about to shake up Australia’s retail market.


Dana McCauley news.com.au 
@Dana_Adele


AUSTRALIA’S department store bosses should be very afraid.

After years of divvying up the $19.5 billion market into clearly defined segments — with Kmart and Big W battling for the discount shopper, David Jones and Myer at the premium end and Target in the middle — the titans of traditional retail are about to get a rude awakening.

An American discount chain is about to disrupt our department store sector, with plans to open 35 stores in April under a business model unlike anything we’ve seen.

While shopping at local department stores is a fairly predictable affair, TK Maxx will bring its fast-changing product offering Down Under, in an approach that has been compared to H&M, Zara and Top Shop.

READ MORE: http://www.news.com.au/finance/business/retail/american-retail-giant-tj-maxx-set-to-launch-in-australia/news-story/9e6eae885331cd6d7bb79be81a3e7000

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