Wednesday, July 17, 2019

BUSINESS_ Hong Kong Protests Drag Nike, Other Global Companies Into Upheaval

THE WALL STREET JOURNAL

BUSINESS

Hong Kong Protests Drag Nike, Other Global Companies Into Upheaval

Nike, Pocari Sweat and restaurant chain Yoshinoya find that even appearing to take sides can spark a backlash




A proposed extradition bill is raising fears that Beijing will encroach on Hong Kong’s legal independence. Can the city remain an attractive financial hub for international companies? Photo composite: Sharon Shi



Snapshot


By Joyu Wang and Chuin-Wei Yap
July 17, 2019 7:31 am ET


A broad stripe of businesses from global titan Nike Inc. to a local bakery is finding that taking sides, or even appearing to, in Hong Kong’s protests against China’s growing reach can spur popularity—or trigger an angry backlash.

In recent weeks, companies have had to quickly recalibrate marketing decisions after getting entangled in local politics. Companies in China halted sales of a new Nike sneaker after its designer posted on social media expressing support for the biggest rallies in Hong Kong’s history. A Japanese sports...

READ MORE: https://www.wsj.com/articles/businesses-get-caught-up-in-hong-kong-protests-11563363063

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