Media_ Media outlets see plummeting viewership, engagement as people cut back on news consumption

THE WASHINGTON TIMES

Media outlets see plummeting viewership, engagement as people cut back on news consumption

Exterior images, from left, appear of CNN headquarters on Aug. 26, 2014, in Atlanta, the New York Times building on June 22, 2019, in New York, News Corporation headquarters with Fox News studios on July 31, 2021, in New York ... more >


By David Bauder - By Associated Press - Monday, December 27, 2021


NEW YORK — The presidential election, pandemic and racial reckoning were stories that drove intense interest and engagement to news outlets in 2020. To a large degree, 2021 represented the inevitable hangover.

Various metrics illustrate the dwindling popularity of news content.

Cable news networks were the main form of evening entertainment for millions of Americans last year. In 2021, weekday prime-time viewership dropped 38% at CNN, 34% at Fox News Channel and 25% at MSNBC, according to the Nielsen company.

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READ MORE: https://www.washingtontimes.com/news/2021/dec/27/media-outlets-see-plummeting-viewership-engagement/


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