Ad-tracking tool sent patients’ health information to Facebook: Report
By Ryan Lovelace - The Washington Times - Friday, June 17, 2022
Hospitals are allegedly sending patients’ private information to Facebook, potentially sharing health information with the social network through an advertising tracker.
The tracker, called Meta Pixel, was present on 33 hospitals’ websites and sent data to Facebook any time someone clicked to schedule a doctor’s appointment, according to an investigation by The Markup and STAT.
Meta Pixel refers to computer code that allows people to track visitors’ activity on their websites.
“The 33 hospitals The Markup found sending patient appointment details to Facebook collectively reported more than 26 million patient admissions and outpatient visits in 2020, according to the most recent data available from the American Hospital Association,” The Markup’s report stated. “Our investigation was limited to just over 100 hospitals; the data sharing likely affects many more patients and institutions than we identified.”
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READ MORE: https://www.washingtontimes.com/news/2022/jun/17/ad-tracking-tool-sent-patients-health-information-/
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