CNN's ratings free-fall in Biden's first week; network's prime-time shows drop 44%
By Douglas Ernst - The Washington Times - Tuesday, February 2, 2021
CNN’s first week in a post-Trump world was painful for its prime-time hosts.
Analysis by Variety of two key metrics raises ratings red flags for network bosses.
“Viewership data across two key metrics — the target news demographic for people ages 25-54, and the total audience watching — shows that CNN ended the final week of January with ratings dropping roughly 44% for total audience versus the prior week across all three hours of primetime,” the entertainment magazine reported Monday.
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