TECH
Facebook tracks every single part of your life
By Kari Paul, Marketwatch
January 17, 2019 | 4:25pm | Updated
Mark Zuckerberg
Compositi; Getty Images
Facebook has promised more transparency about ads on its platform, but the majority of users are still in the dark about the kind of information that’s been collected on them.
That’s according to a study released Wednesday by the Pew Research Center, a Washington, DC-based think tank. The vast majority of users surveyed (74 percent) said they were not aware that Facebook lists their interests for advertisers and that these interests can be found in the “ad preferences” page on user profiles. Those preferences run the gamut from pop culture, consumer purchases and “likes” to “multicultural affinity” and political labels.
More than half (51 percent) of users said they were not comfortable with Facebook making such a list.
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READ MORE: https://nypost.com/2019/01/17/facebook-tracks-every-single-part-of-your-life/
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