COMMENTARY_ Trump’s ‘Made in America’ order restores truth in labeling ( Peter Navarro - THE WASHINGTON TIMES)

THE WASHINGTON TIMES

Trump’s ‘Made in America’ order restores truth in labeling

Stop letting foreign firms deceive U.S. consumers

Made in America Illustration by Greg Groesch/The Washington Times more >

By Peter Navarro - Thursday, March 19, 2026

OPINION:

President Trump’s latest “Made in America” executive order takes direct aim at a global shell game in which foreign producers and multinational firms disguise, stretch and outright misrepresent where their products come from.

This practice ranges from lightly processed imports relabeled as “American Made” to marketing campaigns deliberately crafted to imply domestic production where little exists. This abuse of ambiguity has gone on far too long.

Americans want to buy American. They know, just as Mr. Trump does, that domestic production means better jobs, stronger supply chains and a defense industrial base we can rely on in a crisis. That choice works only if the information is honest.

Right now, too often, it isn’t.

Let’s be precise about the deception, starting with labeling. Under federal standards, an unqualified “Made in USA” claim is supposed to mean a product is “all or virtually all” made here, but companies have learned to work the edges.

They use phrases such as “assembled in USA,” “Designed in America” or “Manufactured in the USA with global materials.” This language sounds patriotic but often masks the reality that key components, and sometimes most of the value, come from overseas.

Then there’s the production side. A product can be largely manufactured abroad, shipped into the U.S. or a partner country, undergo minimal finishing — such as packaging, simple assembly or cosmetic modification — and emerge with branding that strongly suggests domestic origin.

In some sectors, the domestic contribution is only a small fraction of total value, falling well short of the “substantial transformation” required under U.S. law, while the marketing suggests exactly the opposite.

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READ MORE: https://www.washingtontimes.com/news/2026/mar/19/trumps-made-america-order-restores-truth-labeling/

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