U.S._ VICE on Ice as Barnacled Progressive Media Goes Down with Legacy Media's Ship

RedState

VICE on Ice as Barnacled Progressive Media Goes Down with Legacy Media's Ship

By Jennifer Oliver O'Connell | 4:15 PM on May 02, 2023

(Nathan Denette/The Canadian Press via AP, File)


VICE Media made its edgy progressive media bones by promoting stories about supposed political upstarts like Katie Hill in 2018 and taking advantage of controversial events like the 2017 Charlottesville protests, using that event as a launch point to report on the white nationalist movement and other supposedly right-wing activism. Corporate media conglomerates like Disney, HBO, and Fox slathered after VICE Media’s audience and practically sold their souls (and ponied up dollars) in order to bring the brand under their stable.

That was then, this is now, and as legacy media goes, so goes this supposed fresh new media face that attached itself to their sinking ship. Following in the path of other legacy media co-opted outlets like Buzzfeed, VICE Media can no longer sustain itself.

From The Wall Street Journal:


Vice Media is preparing to file for bankruptcy as soon as within the next several days, people familiar with the matter said, a move that would mark a major fall from grace for a once-hot media startup that was valued at $5.7 billion at its peak.

Vice, whose assets include Vice News, Vice TV, Refinery29 and Motherboard, has struggled for years to find growth. The company has been looking to sell itself, but a deal hasn’t materialized, The Wall Street Journal previously reported. Its chief executive, Nancy Dubuc, departed earlier this year, and last week the company announced it would be restructuring its news division, ending its Vice World News Tonight show and shutting down the Vice World News brand.

It remains possible that Vice might find a buyer and avert bankruptcy, the people said.

Yeah… good luck with that.

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READ MORE: https://redstate.com/jenniferoo/2023/05/02/vice-on-ice-as-barnacled-progressive-media-goes-down-with-legacy-medias-ship-n739990

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