TECH_ How Facebook, Google algorithms feed on hate speech, rage

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How Facebook, Google algorithms feed on hate speech, rage

Radical posts or conspiracy theories always seem to float to the top of social media feeds and there could be a very deliberate and sinister reason why.

Jamie Seidel @JamieSeidel
September 5, 2020 9:18pm

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Facebook chairman and CEO Mark Zuckerberg has been accused of hiding the fact he knows that hate and lies are good for business. Picture: Mandel Ngan/AFPSource:AFP


Notice how those unsavoury posts liked by some long-forgotten friend always seem to float to the top of your curated social media feeds?

Wonder how an incitement to violence can stay on your screen for days?

What about that infuriating conspiracy that keeps getting forced down your throat?

According to an Australian digital security researcher, it’s no bug. It’s a feature. It’s a subliminal mechanism designed to extract maximum revenue out of your inbox.

Zac Rogers, a researcher for JBC Digital Technology, Security and Governance, says the evidence is mounting that social media monopolies such as Facebook and Google actually need the powerful appeal of hate forums to energise their marketing algorithms.

“We are participating in a system whereby attention markets are being assembled by an algorithm, which fundamentally is optimising for more rage, more extremism, more violence, more hatred,” he says.

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READ MORE: https://www.news.com.au/technology/online/social/how-facebook-google-algorithms-feed-on-hate-speech-rage/news-story/d749b9f630b1caeeefa6946ddd0eb079


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