OPINION_ How the next president can fix America’s ‘brand’ — and show the world we deserve to be admired

NEW YORK POST

OPINION

How the next president can fix America’s ‘brand’ — and show the world we deserve to be admired

By Simon B. Anholt
Published Nov. 2, 2024, 10:30 a.m. ET

The US has fallen from first place to 7th in the annual Anholt "Nation Branding" survey -- but the next president has ample opportunity to help America move back up on the list.
Brandon Seidel - stock.adobe.com


I’ve just published the 19th edition of my annual survey, the Anholt Nation Brands Index® (NBI), which since 2005 has been measuring the ‘brand images’ of countries.

Each year we interview around 40,000 people in 20 nations to track their perceptions of 50 other countries.

A number of governments subscribe to the NBI and use it to help understand how their country, its population and its products, culture, tourism, policies and investment potential are viewed across the globe.

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READ MORE: https://nypost.com/2024/11/02/opinion/how-the-next-president-can-fix-brand-america/

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