A decade of MAGA: How Trump’s golden escalator ride changed America
By Mabinty Quarshie , Naomi Lim and Marisa Schultz
June 16, 2025 7:51 am
Ten years ago, then-businessman Donald Trump and his wife, Melania Trump, slowly descended a golden escalator at his Trump Tower in New York City, waving at the crowd that had gathered to hear his remarks.
Nearby, Ivanka Trump, his first daughter, stood awaiting her father’s announcement that he was running for president during the 2016 election cycle with a slogan: Make America Great Again.
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Nearly all the political chattering class laughed off the stunt as just part of Trump’s attention-seeking appeal over the past decades.
It was instead the beginning of one of the most transformative political movements that revamped American politics.
In the 10 years since now-President Donald Trump descended the golden escalator, a novel political intrigue candidate, he has irrevocably changed the Republican Party and the country’s politics with his unconventional approach to campaigning and governing, in addition to his blend of social conservatism and fiscal populism.
David Urban, a 2016 Trump campaign aide and continued adviser, recalled how “on that day when he came down the escalator, I don’t think many people gave the guy a shot.”

“Now he’s, like, the most consequential president in modern history,” Urban told the Washington Examiner. “The Donald Trump that came down that escalator is the same Donald Trump today, same values, same love for America, same passion to, you know, help American families and workers. But the thing that’s changed in America is the people now believe him, right?”
Ronald Reagan biographer Craig Shirley agreed that Trump will “go down as one of those rare leaders who bent history to his service.”
“Most presidents are simply custodians of the office, but a few actually changed the course of the future,” Shirley told the Washington Examiner. “Custodial presidents usually make things worse like both Bushes, Biden, Hoover, Carter, and Nixon. But a rare few actually can leave the White House saying they made things better, like Andrew Jackson, Ronald Reagan, and Teddy Roosevelt.”
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READ MORE: https://www.washingtonexaminer.com/news/white-house/3441842/trump-golden-escalator-ride-10-years-maga/
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