OPINION_ The dirty political data economy you don’t know about -- even though you are its primary target

FOX NEWS

OPINION
Published 3 hours ago

The dirty political data economy you don’t know about -- even though you are its primary target

OPINION - By Liberty Vittert | Fox News



Facebook shifts focus to privacy
CEO Mark Zuckerberg lays out initiative to make Facebook more secure; William La Jeunesse reports from Los Angeles.


Data is the new oil, except it isn’t the earth that is being excavated - it’s you. Your data is being used as a commodity. It is being bought, sold, and potentially stolen with the direct aim of manipulating you – from the Weather Channel selling your geo-located data to a political advertising companies matching voter registration records to Facebook profiles, or political candidates tricking you into giving up your personal information through “surveys.”

In Missouri, for example, a statewide voter list can be purchased for $35. So for $35, anyone can get the full name, home address, political affiliation and birthday of every single registered voter in the state.


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What can then be done with this data? Facebook allows each individual that is fed into its advertising platform from this voter registration file to be matched to a Facebook profile. All of a sudden a company can directly target you on Facebook, knowing your name, home address, birthday and political affiliation. So the supposedly innocuous political ads you are seeing on Facebook are being targeted directly at you, personally.

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READ MORE: https://www.foxnews.com/opinion/the-dirty-political-data-economy-you-dont-know-about-even-though-you-are-its-primary-target

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The next time, you see a political ad, or receive a home mailing asking for your “valuable input” as a “top supporter” make sure you are clear on exactly what you are giving up - your privacy.

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