McIntosh Tells RedState Why 'Win It Back' PAC Hit Pause After 40 Anti-Trump Ads
By Neil W. McCabe | 7:02 PM on September 29, 2023
The opinions expressed by contributors are their own and do not necessarily represent the views of RedState.com
The Club for Growth has had a troubled relationship with former President Donald J. Trump, never more so than in this cycle, when the conservative watchdog and defender of economic orthodoxy spent $6 million on a series of 40 ads attacking Trump—ads that did minor damage, and some that actually drove up Trump’s numbers.
David McIntosh, the Win It Back PAC leader and the author of the Sept. 28 memo to PAC contributors explaining the results, told RedState the ad project is on pause.
The former Indiana Republican congressman said while other media outlets have portrayed the ad project as a failure, he believes WIB proved that they learned how to attack Trump and drive down his numbers effectively.
According to the memo, the ads took Trump's total favorability in targeted Iowa markets from 70 percent, July 6 through July 10, to 62 percent, August 27 through August 31. However, in the same period, Trump’s Very Favorable rating barely moved, going from 47 percent to 45 percent.
McIntosh said the most effective ads acknowledge Trump’s accomplishments. “Hey, I voted for him before.”
The former congressman, who also leads the Club for Growth and was a co-founder of the Federalist Society, wrote in his memo:
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READ MORE: https://redstate.com/mccabe/2023/09/29/why-win-it-back-pac-pauses-after-40-anti-trump-ads-n2164473
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